Hit up to 80,000 customers
100 % online shoppers
0.5 % Average conversion
According to online store
Hit up to 80,000 customers
100 % online shoppers
0.5 % Average conversion
According to online store
Segmentation by Shopper Characteristics
1. Age
As an online shopper
- Younger than 30 years
- 30 – 45 years
- 45 years and older
2. Gender
As an online shopper
- Male
- Female
3. Product features
As an online shopper
- Branded products
- Luxury products
4. Shopping area
As an online shopper
- From Sofia
Segmentation by Product Affinity
1. Lifestyle
Fashion
- Women’s clothing
- Men’s clothing
- Shoes
- Watches and jewelry
- Fashion accessories
Beauty and Lifestyle
- Beauty and cosmetics
- Health and wellness
- Sports and leisure
- Food and beverages
- Traveling and tickets
House and Garden
- Home Appliances
- Furniture and living
- Drugstore goods
- Garden
- DIY
Family
- Babies
- Toys
- Children’s clothing
- Children goods
2. Hobby
The media
- Books
- Movies and music
- Computer and video games
Hobby
- Animal world
- Gifts
- Other hobbies
Collectibles
- Coins and stamps
- Model construction
- Antiques and art
3. Technology
Technique
- TV, audio and electronics
- Computers and software
- Mobile phones and GPS
- Cameras and camcorders
Auto-moto
- Tires
- Auto-moto accessories
4. Business
Promotional items
- Promotional items
- Office supplies
- Gastro
- B2B