Offering discounts during an acquisition marketing campaign can be highly beneficial for several reasons:
- Attracting New Customers: discounts can lower the entry barrier for potential customers, making them more likely to try your product or service.
- Increasing Conversion Rates: a well-timed discount can turn interested prospects into paying customers, boosting your conversion rates.
- Building Brand Awareness: Promotional offers generate buzz and attract attention to your brand, especially if marketed effectively.
- Encouraging First-Time Purchases: A positive initial experience with a discounted purchase can build customer loyalty and trust.
- Generating Immediate Sales: Vouchers can create a sense of urgency. This can lead to a quick boost in sales volume and revenue.
But what discount you should offer?
There is already an answer. According to worldwide marketing research it depends on price of goods.
To effectively apply discounts, consider the product’s price range:
- If the product costs more than 100 €, apply a fixed amount discount (e.g., “20€ off”).
- If the product costs less than 100 €, apply a percentage discount (e.g., “20% off”).
This rule also applies to almost every currency. For example, if an item is priced at 150 BGN, use a discount of 30 BGN instead of 20%.
*research by Sandra Vavrik, CZOMAG PLUSZ (PAKET PLUS HU)
In PAKET PLUS case studies we have discovered that often the first purchase is less than 100 €, according to the offer of our clients and the average shop-basket in countries of Central Eastern Europe. As a result, we recommend our clients to use percentage discount.
If you need to get advice and options for your business to start direct marketing campaign with gift vouchers, don’t hesitate to contact us.
